BAUER XCEL US: SEO and Audience stratedy 

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ROLE:

Executed audience development and SEO strategy at Bauer Xcel, US - across brands Life & Style and Intouch Weekly. 

BRIEF:

To develop key and on-brand topic areas for each brand to own in both search and social

To advise editorial teams in how to maximize organic traffic quickly and effectively 

RESULTS:

A backlog of both bespoke optimisation tips and new content ideas to leverage organic traffic, that's easily adopted into team's everyday workflow.