BAUER XCEL US: SEO and Audience stratedy
Executed audience development and SEO strategy at Bauer Xcel, US - across brands Life & Style and Intouch Weekly.
To develop key and on-brand topic areas for each brand to own in both search and social
To advise editorial teams in how to maximize organic traffic quickly and effectively
A backlog of both bespoke optimisation tips and new content ideas to leverage organic traffic, that's easily adopted into team's everyday workflow.