Bauer Xcel UK: Audience development 

ROLE

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Audience Development Executive across the Women's Lifestyle Portfolio at Bauer Media

RESULTS

Devising bespoke search strategies for brand-hero tv shows and events

Reporting and monitoring the health of each brand across every platform

Running SEO workshops for editorial teams 

Identifying content gaps and optimsation opportunities using real-time data and analytics

ACHIEVEMENTS

- Project managed heat’s one-hour-long Facebook Live with comedian Alan Carr. It was the first of its kind for the brand and has since been used to pitch for other Facebook Live concepts, both internally and commercially.
- Delivered audience insights and content strategy suggestions that helped increase the Debrief’s organic traffic by 120% since joining Bauer (July 2016 - December 2016, compared to previous year)
- Delivered audience insights and content strategy suggestions that helped increase Grazia’s users by 130% since joining Bauer (March 2017 compared with July 2016)